Advantages Of CRM

Using CRM, a business can:

  • Provide better customer service
  • Increase customer revenues
  • Discover new customers
  • Cross sell/Up Sell products more effectively
  • Help sales staff close deals faster
  • Make call centers more efficient
  • Simplify marketing and sales processes

The advantages can be summarized according to the Feature


  • Make intelligent business decisions with enhanced customer insights
  • Increase marketing velocity and speed to market
  • Maximize visibility into and control of your entire marketing process
  • Drive customer demand
  • Increase returns on your marketing investments


  • Grow profitable relationships
  • Maintain focus on productive activity
  • Eliminate barriers to productivity
  • Improve sales efficiency Service
  • Transform service into a profitable line of business
  • Increase customer loyalty
  • Drive revenue
  • Reduce costs of customer service and field service
  • Decrease service giveaways

Web channel enablement

  • Drive revenue and extend market reach
  • Increase customer convenience and satisfaction
  • Reduce the cost of sales and support
  • Build lasting customer loyalty
  • Improve sales and service profitability

Running an interaction center

  • Increase customer satisfaction
  • Improve credibility with your customers
  • Increase revenue and productivity
  • Manage the customer interaction life cycle

Partner channel management

  • Boost revenue through channel collaboration
  • Reduce indirect channel support costs
  • Increase partner satisfaction and ease of doing business
  • Maximize value to your customers by enabling your partners

The types of data CRM projects collect

  • Responses to campaigns
  • Shipping and fulfillment dates
  • Sales and purchase data
  • Account information
  • Web registration data
  • Service and support records
  • Demographic data
  • Web sales data
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