Benchmarking is a standard by which something can be measured or judged. They set a benchmark by marking a point of known vertical elevation
It compares (critical-to-business) processes or products across the organization on key critical-to-quality parameters such as turn-around-time or cost.
It compares similar functions or processes with industry leaders in that area.
It focuses on direct competitors in terms of their products, services, processes, and customers.
Brainstorming is a technique to systematically generate ideas usually to handle a challenging situation, from a group of people by nurturing free-thinking. Some of the right challenges to address using brainstorming are problem solving, new design or new product development, and research & development.
A Pareto Chart depicts the frequency with which certain events occur. It is a bar graph where each frequency (or frequency range) is shown in a descending order of importance of data, from left to right. This is based on the Pareto Principle, also called 80-20 rule or rule of vital few.